Cover the Night

I think that the "Cover the Night" event wasn't as successful as initially expected because the Kony 2012 video was released about a month prior to the event. When the video was first released there was a lot of hype and people were very interested in the campaign, however in the time that elapsed between the video release and the event the hype died down and most people forgot about the event. To ensure further success of the event it would have been beneficial to release the video slightly closer to the event date or make the event date earlier. Also, further publicity for the event would have helped the turn out - I wasn't even aware of this event; publicizing it more would've just reminded people.